Effective insights delivered to your inbox each month

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Sign up to get the latest industry trends, data stories, and creative inspiration direct to your inbox ➝

Solve for X

Research, resources, and expertise to achieve creative excellence at scale
All
All
Blog
Case Studies
Guides
Press
Reports
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Oct 15, 2024
Blog

Bridging the gap between brands and consumers

Jun 11, 2024
Blog

Automated scoring of gen AI ads, at scale

May 1, 2024
Blog

Improving Creative Excellence to Improve Consumers’ Health

Apr 22, 2024
Blog

Building a more sustainable content ecosystem

Mar 8, 2024
Blog

Brands Fail to Invest in Women: Analysing Representation in Advertising

Feb 21, 2024
Blog

Over half of content produced isn’t activated

Feb 14, 2024
Blog

Announcing our ISO27001 certification

Jan 24, 2024
Blog

Unused content can’t wear in (let alone wear out).

Jan 22, 2024
Blog

A Guide to Creative Effectiveness in 2024

Jan 16, 2024
Blog

From concept to reality: the journey of Creative Lifecycle

Dec 20, 2023
Blog

Barilla’s Key Ingredient for Creative Effectiveness

Nov 30, 2023
Blog

What is a “fit-for-platform” creative, and why is it important?

Nov 27, 2023
Blog

Why is the holiday period so important for advertisers?

Nov 24, 2023
Blog

The Evolution of Black Friday and The Opportunity for Brands

Nov 2, 2023
Blog

Navigating a new era in healthcare marketing

Oct 17, 2023
Blog

5 Key Reasons Your Ads Are Falling Short

Oct 5, 2023
Blog

Marrying science and art to drive creative effectiveness

Oct 5, 2023
Blog

How Bayer drove creative effectiveness through the Creative Quality Score

Oct 5, 2023
Blog

Left v. Right Brain Advertising: Marrying Science + Creativity

Sep 6, 2023
Blog

Light Relief

Aug 16, 2023

A missed opportunity: Representation of women's sports in advertising

Jul 17, 2023
Blog

Post-Cannes blues?

Jun 12, 2023
Blog

Generational Myths

Jun 6, 2023
Blog

Why Creative Effectiveness, Why Now?

Apr 22, 2023
Blog

Are Brands Talking about Climate Change? An analysis of 2.5 million global ads.

Apr 1, 2023
Blog

Mad [Wo]Men

Mar 27, 2023
Blog

The Top Priority for Efficient Marketing Investment Today

Mar 23, 2023
Blog

3 Key Marketing Lessons from Past Recessions

Mar 20, 2023
Blog

Win with Share of Voice: Why ESOV is Becoming a Gold Standard

Mar 16, 2023
Blog

Chief Marketing Officers: 4 Keys to Making a Bigger Impact

Mar 8, 2023
Blog

Turning intent into action: three ways representation could be quantified through creative data

Mar 1, 2023
Blog

[Hu]man before machine

Feb 23, 2023
Blog

How Fortune 500 Brands Develop Universal Creative Best Practices to Scale Safely

Feb 16, 2023
Blog

The Challenges of Scaling a Brand Today (and how creative data can solve them)

Feb 13, 2023
Blog

How Today’s Marketers Are Getting Smarter with Media Efficiency

Feb 9, 2023
Blog

Why Brand Size Matters: Brand Building, Scale, and the Secrets of Market Share

Feb 6, 2023
Blog

Recession Marketing: Why Creative Data is Key to Weathering the Storm

Feb 2, 2023
Blog

Why Brand Alignment is the Key to Great Marketing

Feb 1, 2023
Blog

Effectiveness Lessons

Jan 26, 2023
Blog

Rethinking Brand Guidelines: A Creative Best Practice Framework

Jan 1, 2023
Blog

Reflections + Resolutions

Dec 1, 2022
Blog

$alience

Nov 23, 2022
Blog

Corner Kicks + Creative Data: Advertising at the World Cup

Nov 16, 2022
Blog

What Is Creative Quality: How to Measure and Improve It

Nov 1, 2022
Blog

How to not waste a marketing budget

Oct 19, 2022
Blog

How Do You Build A Representative Beauty Brand?

Oct 17, 2022
Blog

Creating Representative Organizations: In Conversation with Edleen John

Oct 14, 2022
Blog

Why Representative Advertising Matters: In Conversation with Benjy Kusi

Oct 1, 2022
Blog

What happens to media mixes during a recession

Sep 27, 2022
Blog

How to use Distinctive Brand Assets to Develop & Maintain Brand Consistency

Sep 20, 2022
Blog

Best-In-Class Examples of Brand Consistency

Sep 13, 2022

The Science of Brand Consistency: How Buyer Memories Build Brands

Sep 12, 2022
Blog

How to Scale Marketing Innovations: 3 Lessons from Nestlé Indonesia

Sep 12, 2022
Blog

How Nestlé Translated Creative Quality Score to their Partners to Drive a 207% Increase in their Score

Sep 6, 2022
Blog

Why Brand Consistency Is Important For How Brands Grow

Sep 1, 2022
Blog

MMMs + Creative Data

Sep 1, 2022
Blog

The Ultimate Guide to Brand Consistency for Creative Leaders and Teams

Aug 1, 2022
Blog

When efficient = effective

Jul 6, 2022
Blog

Decode your most impactful TikTok creative with CreativeX

Jul 1, 2022
Blog

Lessons from Cannes

Jun 7, 2022
Blog

CreativeX raises $25M to fuel next stage of growth

Jun 1, 2022
Blog

Recession Marketing

May 23, 2022
Blog

Creative Effectiveness Redefined

May 23, 2022

Driving Marketing Effectiveness Through the Creative

May 17, 2022

Driving Marketing Innovation Through Creativity

May 1, 2022
Blog

Greenwashing

Apr 1, 2022
Blog

Brandsplaining

Mar 8, 2022
Blog

Do Ads Represent Female Characters?

Mar 1, 2022
Blog

Fame & Fortune

Feb 14, 2022
Blog

Were Super Bowl LVI ads representative?

Feb 11, 2022
Blog

Creative Analysis Reveals Super Bowl Ads Are Not Representative

Feb 7, 2022
Blog

Super Bowl LVI Competition

Feb 1, 2022
Blog

Should Our Ads Represent Us?

Jan 13, 2022
Blog

Why CreativeX and Geena Davis Institute care about diversity in advertising (and you should too)

Jan 1, 2022
Blog

Insights From Christmas Ads

Dec 1, 2021
Blog

How to Deliver Greater Effectiveness For Your Brands

Nov 1, 2021
Blog

Announcing a New Partnership With Vidsy

Aug 23, 2021
Blog

A Creative Analysis of How Brands are Using NFTs

May 14, 2021
Blog

The Rising Need For Creative Quality

Apr 21, 2021
Blog

Are Brands Talking About Climate Change? An Analysis of 280,000 Global Ads.

Mar 16, 2021
Blog

11 Insights About Gender Diversity From An Analysis Of 2,738 FMCG Ads

Mar 8, 2021
Blog

Do CPG Ads Represent Women?

Feb 26, 2021
Blog

17 Insights About Diversity From an Analysis of 2,738 FMCG Ads

Feb 18, 2021
Blog

Do CPG Ads Represent Black People? An Analysis of 2,738 Ads

Feb 8, 2021
Blog

Part 2: Results of our predictions for Super Bowl LV Ads

Feb 8, 2021
Blog

Did Covid-19 Influence Super Bowl Ads?

Feb 4, 2021
Blog

Part 1: Our Ad Predictions for Super Bowl LV

Oct 1, 2020
Blog

15 Insights: Analyzing 1,000+ Trump and Biden Facebook Ads

Sep 3, 2020
Blog

A fresh canvas — Picasso Labs is now CreativeX

May 28, 2020
Blog

Three Opportunities For Marketers During a Downturn Economy

Mar 25, 2020
Blog

Our Ads Don’t Represent Us (Part 5 of 5)

Mar 18, 2020
Blog

Our Ads Don’t Represent Us (Part 4 of 5)

Mar 11, 2020
Blog

Our Ads Don’t Represent Us (Part 3 of 5)

Mar 4, 2020
Blog

Our Ads Don’t Represent Us (Part 2 of 5)

Feb 26, 2020
Blog

Our Ads Don’t Represent Us (Part 1 of 5)

Feb 1, 2020
Blog

Unilever Relies on CreativeX to Ensure Creative Consistency

Jan 27, 2020
Blog

The Power of Brand in our Noisy World

Jan 2, 2020
Blog

Unilever Turns to CreativeX to Scale Creative Best Practices Across the Globe

Mar 6, 2019
Blog

The Changing Face of Politics

Mar 1, 2019
Blog

What Travel Influencers Can Teach Us About Self-Expression

Jul 11, 2023
Case Studies

How Bayer drove effectiveness through the Creative Quality Score

May 15, 2023
Case Studies

How Barilla tapped into creative data to transform their marketing measurement

Jun 13, 2022
Case Studies

How Nestlé drove 66% return on ad spend on Meta

Oct 5, 2021
Case Studies

How Heineken drove 50% in brand uplift

Nov 29, 2021
Case Studies

How Mondelēz doubled their creative quality worldwide

Oct 12, 2021
Guides

Creative Quality Best Practices

Nov 19, 2024
Reports

New Era of Storytelling: The Next Generation of Creative Effectiveness

Mar 8, 2024
Reports

Gender in Advertising Report 2024

Nov 22, 2023
Reports

Naughty or Nice: How Brands' Holiday Ads Stack Up

Oct 3, 2023
Reports

Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative

Feb 1, 2023
Reports

Recession Playbook 2023

Mar 8, 2023
Reports

Gender in Advertising Report 2023

Sep 26, 2022
Reports

How to Produce Measurably Better Meta Creative

Jul 13, 2021
Reports

Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions

Featured

Blog
Oct 15, 2024

Bridging the gap between brands and consumers

Case Studies
Jul 11, 2023

How Bayer drove effectiveness through the Creative Quality Score

Reports
Nov 19, 2024

New Era of Storytelling: The Next Generation of Creative Effectiveness

Guides
Oct 12, 2021

Creative Quality Best Practices

Blog

Oct 15, 2024
3
 min read

Bridging the gap between brands and consumers

Jan 2, 2020
3
 min read

Unilever Turns to CreativeX to Scale Creative Best Practices Across the Globe

Feb 1, 2020
3
 min read

Unilever Relies on CreativeX to Ensure Creative Consistency

Case Studies

Jul 11, 2023
3 min read

How Bayer drove effectiveness through the Creative Quality Score

May 15, 2023
3 min read

How Barilla tapped into creative data to transform their marketing measurement

Jun 13, 2022
3 min read

How Nestlé drove 66% return on ad spend on Meta

Oct 5, 2021
3 min read

How Heineken drove 50% in brand uplift

Nov 29, 2021
3 min read

How Mondelēz doubled their creative quality worldwide

Guides

Oct 12, 2021
3 mind read

Creative Quality Best Practices

Reports

Nov 19, 2024
3 mind read

New Era of Storytelling: The Next Generation of Creative Effectiveness

Mar 8, 2024
3 mind read

Gender in Advertising Report 2024

Nov 22, 2023
3 mind read

Naughty or Nice: How Brands' Holiday Ads Stack Up

Oct 3, 2023
3 mind read

Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative

Feb 1, 2023
3 mind read

Recession Playbook 2023

Mar 8, 2023
3 mind read

Gender in Advertising Report 2023

Sep 26, 2022
3 mind read

How to Produce Measurably Better Meta Creative

Jul 13, 2021
3 mind read

Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions

Oct 15, 2024
3
 min read

Bridging the gap between brands and consumers

Jun 11, 2024
2
 min read

Automated scoring of gen AI ads, at scale

May 1, 2024
4
 min read

Improving Creative Excellence to Improve Consumers’ Health

Apr 22, 2024
3
 min read

Building a more sustainable content ecosystem

Mar 8, 2024
5
 min read

Brands Fail to Invest in Women: Analysing Representation in Advertising

Feb 21, 2024
2
 min read

Over half of content produced isn’t activated

Jul 11, 2023
3 min

How Bayer drove effectiveness through the Creative Quality Score

May 15, 2023
3 min

How Barilla tapped into creative data to transform their marketing measurement

Jun 13, 2022
4 min

How Nestlé drove 66% return on ad spend on Meta

Nov 29, 2021
4 min

How Mondelēz doubled their creative quality worldwide

Oct 5, 2021
4 min

How Heineken drove 50% in brand uplift

Oct 12, 2021
3 min read

Creative Quality Best Practices

Nov 19, 2024
10
 min read

New Era of Storytelling: The Next Generation of Creative Effectiveness

Mar 8, 2024
7
 min read

Gender in Advertising Report 2024

Nov 22, 2023
5
 min read

Naughty or Nice: How Brands' Holiday Ads Stack Up

Oct 3, 2023
10
 min read

Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative

Mar 8, 2023
10
 min read

Gender in Advertising Report 2023

Feb 1, 2023
20
 min read

Recession Playbook 2023

Sep 26, 2022
9
 min read

How to Produce Measurably Better Meta Creative

Jul 13, 2021
14
 min read

Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions

November 14, 2024
2
 min read

WARC: New study outlines the four drivers of creative impact

October 24, 2024
3
 min read

Campaign US: Haleon debuts AI-powered screener to make advertising more inclusive

October 4, 2024
4
 min read

WARC: Is inclusivity getting old? Advertising’s missed opportunity for creative inclusion

October 1, 2024
4
 min read

WARC: Going ‘glocal’ in the age of AI: Bridging the gap between global and local teams

September 30, 2024
3
 min read

The Drum: Tools and Rules For Scaling Content with Gen AI

September 3, 2024
4
 min read

Marketing Week: ‘A larger voice’: How brands are better aligning global and local teams to avoid waste

August 5, 2024
4
 min read

Marketing Week: Haleon: 'The CEO and CMO relationship is being rekindled.'

July 2, 2024
3
 min read

Ad Age: Research from Meta, Kantar and CreativeX Announces a New Era of Storytelling

June 13, 2024
3
 min read

Digiday: How brands are addressing the content landfill problem

August 21, 2023
2
 min read

Campaign US: Over-60s make up just 4% of people in global ads

July 20, 2023
3
 min read

Marketing Beat: Women’s World Cup 2023: The blind side of creative inclusivity

July 5, 2023
3
 min read

More About Advertising: Anastasia Leng: recession proofing – how creative data can drive performance for marketers

June 26, 2023
2
 min read

New Digital Age: CreativeX reveals the top five creative contributors to wasted digital ad spend 

June 22, 2023
4
 min read

Business Insider: Creative Data...It's about content optimization, not to write the next Super Bowl ad

June 19, 2023
4
 min read

Performance Marketing World: “The data isn't there to make the decisions. It's there to help us make decisions” at Cannes Lions with Anastasia Leng and Tom Goodwin

April 26, 2023
4
 min read

AdAge: ESG and Ad Agency Reviews - How DE&I and Sustainability are Showing up in Pitches

April 24, 2023
4
 min read

Campaign UK: Sustainability messaging in ads has fallen 47% in 2023

April 24, 2023
4
 min read

Marketing Week: Addressable TV ads, sustainability, loyalty: 5 interesting stats to start your week

April 24, 2023
5
 min read

Marketing Brew: Why Earth Day felt a little quieter this year

April 22, 2023
3
 min read

MediaPost: The 4% Solution

April 21, 2023
5
 min read

Adweek: "Every Ducking Day Is Earth Day': Brands Mark the Holiday With Advocacy and Receipts"

April 11, 2023
4
 min read

Marketing Week: Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week

April 4, 2023
5
 min read

Campaign Live: Marketers spent nearly $1 billion on subpar ads in 2022

April 4, 2023
4
 min read

Campaign US: Marketers spent nearly $1 billion on subpar ads in 2022

March 30, 2023
3
 min read

The Drum: How Diageo is using AI to halve the price of 1,000 ad impressions

March 30, 2023
5
 min read

The Drum: How to convince your C-suite to invest in AI and web3 during a recession

March 10, 2023
4
 min read

Marketing Dive: Advertising returns to depicting women more frequently in domestic roles, study finds

March 10, 2023
4
 min read

Media Post: A requiem for International Women's Day

March 9, 2023
4
 min read

Campaign Asia: Just 4.7% of adspend last year put behind ads featuring women in professional settings

March 9, 2023
3
 min read

Media Post: Portrayal Of Women In Advertising Veers Toward Domestic Roles

March 8, 2023
3
 min read

Marketing Week: How brands are marking International Women’s Day 2023

March 8, 2023
4
 min read

The Drum: The stereotyping of women in ads is getting worse

March 8, 2023
4
 min read

Marketing Week: How brands are marking International Women’s Day 2023

March 8, 2023
4
 min read

Campaign US: Ads doubled their portrayal of women in domestic settings in 2022

February 24, 2023
4
 min read

Campaign US: Our ads don't reflect our audience

February 15, 2023
5
 min read

The Drum: How Nestlé is using AI to set creative rules for its 15,000 marketers

February 10, 2023
5
 min read

Marketing Week: Inside Diageo’s ‘living and breathing’ marketing effectiveness culture

January 26, 2023
3
 min read

Marketing Week: Diageo commits to ‘strong’ marketing investment as efficiency improves

November 1, 2022
3
 min read

Nestlé Investor Seminar: Accelerating our data-driven digital transformation

October 17, 2022
4
 min read

Adweek: Marketers Should Reassess Process Before Making Those Budget Cuts

June 7, 2022
3
 min read

AdExchanger: CreativeX Raises $25 Million Series B To Expand Beyond Social Media And Facilitate Data Integration

June 7, 2022
3
 min read

Business Leader: CreativeX Founder joins 5% of female entrepreneurs raising Series B funds

March 8, 2022
3
 min read

MarTech: Research finds lower investment in ads featuring women

March 7, 2022
3
 min read

Marketing Week: Gender bias in ad spend

Access the latest insights on creative excellence, shared monthly

Join our mailing list
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
HomeCreative QualityResourcesCreative LifecycleCompanyBrand ConsistencyCareersInclusive RepresentationContact
Subscribe to our newsletter
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join our mailing list
CreativeX © 2024. All rights reserved.
Privacy PolicyTerms of UseSub-ProcessorsTrust CentreSite by Diamond Hook
Close Cookie Popup
Cookie Preferences
By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Cookies helping us understand how this website performs, how visitors interact with the site, and whether there may be technical issues.
Cookies used to deliver advertising that is more relevant to you and your interests.
Cookies allowing the website to remember choices you make (such as your user name, language, or the region you are in).
Customize
Save
Decline All
Accept All