Mars used CreativeX, the creative decisioning platform, to build a future proofed creative database, unlock double-digit millions in media savings, and increased net sales value ROI. They’ve achieved this by scaling a creative excellence program across 50 brands and 65 markets in 5 years—and they're just getting started.

Hear Sorin Patilinet, former Sr. Director of the Mars Communications Lab, and Anja Spielmann, VP of Global Brand Experience join CreativeX's Paul Brown to share how they did it.

→ Learn more about how Mars drove 33% higher NSV ROI on TikTok.