More creative data than any single tool can produce
CreativeX, your partners, and your own models each produce data about your creative, and each keeps that data in a silo. Unify it on the asset, and make it available to every team and tool that needs it.
Bring attention, emotion, predictive, and other signals from your partners into CreativeX, alongside the creative elements, guideline results, and scores we already record for each asset.
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On its own, each score tells only part of the story. Together, they paint the fullest picture of what drives outcomes, so every new asset has a better chance of hitting the goal it was made for.
Your definition of good no longer has to stop at what one provider can measure. Combine CreativeX guidelines with your partners’ signals into a single standard, and check every asset against it automatically.
With creative excellence, we treasure it, but we were lacking ways to measure it. CreativeX helped close the gap.
Laurie Sommer
Sr. Manager, Communications Lab
Asked Questions
Creative Enrichment brings together information about an asset from CreativeX, partners and your own models. Creative Scoring assesses assets against defined standards. Enrichment expands the information available for analysis and can supply additional partner signals for the standards used in scoring.
Different measurements describe different aspects of an asset. Examining them together helps teams investigate patterns that a single score may not reveal, including how combinations of creative characteristics and partner signals relate to outcomes. Those findings can inform future briefs, creative tests and standards.
Yes. You can combine CreativeX guidelines with partner signals in a single creative standard and assess assets against it automatically. This allows teams to define requirements using more than one source of measurement and identify where an asset falls short of the combined criteria.
Yes. Creative Enrichment can bring data from your own models together with CreativeX assessments and partner signals on the same asset. This allows your team to include information specific to your business when examining creative and deciding what to investigate or change.
Creative Enrichment brings partner signals into CreativeX through Datalink, alongside the creative elements, guideline results and scores recorded for each asset. This gives teams a shared view of information such as attention, emotion and predictive signals, so they can examine different assessments of the same creative together.