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Industry Reports

Whose Brand Is It Anyway?
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April 1, 2026

Whose Brand Is It Anyway?

How distinctive brand cues can improve recognition and attribution, drawing on an analysis of 1.4 million ads.

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Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative
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October 3, 2023

Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative

Discover how failure to adhere to best practices led advertisers to waste $700M+ of ad spend in 2022

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All articles
State of Creative Observability Report 2026
State of Creative Observability Report 2026
October 22, 2026
Whose Brand Is It Anyway?
Whose Brand Is It Anyway?
April 1, 2026
The Creator Paradox Report: Are Creators Really Effective?
The Creator Paradox Report: Are Creators Really Effective?
July 17, 2025
The Creative Advantage: How Mars Unlocked ROI with Creative AI
The Creative Advantage: How Mars Unlocked ROI with Creative AI
April 24, 2025
The Case for Creative
The Case for Creative
April 1, 2025
Gender in Advertising Report 2025
Gender in Advertising Report 2025
March 21, 2025
New Era of Storytelling: The Next Generation of Creative Effectiveness
New Era of Storytelling: The Next Generation of Creative Effectiveness
November 19, 2024
Gender in Advertising Report 2024
Gender in Advertising Report 2024
March 8, 2024
CQS 101
CQS 101
January 1, 2024
Naughty or Nice: How Brands' Holiday Ads Stack Up
Naughty or Nice: How Brands' Holiday Ads Stack Up
November 22, 2023
Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative
Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative
October 3, 2023
Gender in Advertising Report 2023
Gender in Advertising Report 2023
March 8, 2023
Recession Playbook 2023
Recession Playbook 2023
February 1, 2023
How to Produce Measurably Better Meta Creative
How to Produce Measurably Better Meta Creative
September 26, 2022
Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions
Data From 1M Ads, $1B Media Spend, 1 Trillion Impressions
July 13, 2021

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