How Mars Drove 33% Higher NSV ROI on TikTok

Rotate your device to portrait orientation

Turn your phone
for a better experience

The Challenge

Deliver best-in-class content to consumers in a fragmented, digital-first world in an increasingly complex global market and creative ecosystem.

“With creative excellence, we treasure it, but we were lacking ways to measure it. CreativeX helped close the gap”

Laurie Sommer, Sr. Manager - Communications Lab, Mars

Achieved with CreativeX

300K

Creative Assets

+33%

Higher NSV ROI on TikTok

Multi-million

Media Savings

Further reading

Read the whole Mars story with insights from TikTok, Essence Mediacom, NCSolutions, and Shuttlerock

Download the report

Our best case studies

we’ve worked on

[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings

[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings

How Bayer is Navigating a New Era in Healthcare Marketing with CreativeX at Adweek NYC

How Bayer is Navigating a New Era in Healthcare Marketing with CreativeX at Adweek NYC

Improving Creative Excellence to Improve Consumers’ Health with Bayer's Joanna Macuk

Improving Creative Excellence to Improve Consumers’ Health with Bayer's Joanna Macuk

How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution

How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution

See what your campaigns became and what to improve next.

Connect campaign intent, creative execution, media delivery, and outcomes in one independent view.

Orange cocktail held beside a swimming pool

96%

Meta

Woman cuddling a dog

93%

Meta

Two women enjoying drinks beside the sea

95%

Meta

Woman holding a skincare product

91%

Meta