Waste Not Want Not: The Billion Dollar Opportunity Cost of Low Quality Creative

Discover how failure to adhere to best practices led advertisers to waste $700M+ of ad spend in 2022

Download PDF Report Get the Report

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

CreativeX analysed 890,000 ads, representing around 1 trillion impressions and $1.37 billion in ad spend between 2020 and 2021 to determine adherence to key creative best practices.
The analysis revealed that 55% of media budgets were put behind not-optimized creatives.
This meant that media investment behind non-excellent creative between 2020-2021 reached more than $700M - extrapolating this out to account for all of digital ad spend in 2023, the industry’s economic loss equates to $233.4 billion.

‍

Close Cookie Popup

Cookie Preferences

By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.