How to Produce Measurably Better Meta Creative

Creative Insights from 122,000 video ads, $48M ad spend, and 14.7B ad impressions

Download the report to find out how increasing your Creative Quality Score in your creative assets can drive reduced CPMs, reduced CPCVs and an improvement in Ad Recall.

Improved Media Efficiency: The higher the Creative Quality Score, the cheaper the CPM. A 10% increase in Creative Quality Score is associated with a 4.7% decrease in CPM.

Improved Brand Awareness: Ads with higher Creative Quality Scores are more memorable. A 10% increase in Creative Quality Score is associated with a 4.6% increase in Ad Recall.

More Engagement: The higher the Creative Quality Score, the cheaper the Cost per Completed View (CPCV). A 10% increase in Creative Quality Score is associated with a 17.4% decrease in CPCV.

The Creative Quality Score is a metric used by global brands to measure content effectiveness by tracking the incorporation of platform best practices (like Meta's Brilliant Basics and YouTube’s ABCD’s) in their creative assets.