CREATIVE LIFECYCLE

Are your creative assets working hard or hardly working?

Measure if and how your assets are used by local teams, brands and agencies, wherever they are.

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Creative Lifecycle tracks your core assets to measure if they're activated, localized, and reused.

Get the insights you need to build an efficient content lifecycle. That means maximizing the value of your content production efforts, not paying for assets that are never activated, and reusing your best creative wins time and again.

Measure how much of your content is actually used

Discover your Activation Rate: what percentage of your core assets are used in digital ads, by brand, market, agency, and more.

Understand how hard your creative assets are working

Track Reusage Rate: how many of your ads are built from a core asset.
Track Repurposed Rate: how many times your core asset is repurposed

Uncover global and local investment opportunities

Measure how your media investment is allocated between globally vs. locally-produced assets. Isolate the most reused assets and the partners who created them.

Bridge the gap between your creative and media data

Understand how your media teams activate your creative content.
Benchmark creative agencies by their content’s Activation, Reusage, and Repurposed Rates.

how it works

step 1

Upload core assets to CreativeX.

step 2

Connect ad accounts: Meta, YouTube, DV360, TikTok & more.

step 3

CreativeX uses AI to match core assets against all live & historical content activations.

step 4

Track your content from creation to execution and analyze your Activation, Reusage, and Repurposed Rates.

“Creative Lifecycle has given us unprecedented visibility into our content production. We're excited to explore the efficiencies it will help us uncover.” 

alfonso Talayero, Global Digital Acceleration - Content & Creative, Bayer

Bring Creative Quality into your Creative Lifecycle

Ensuring your core assets and adaptations are digitally suitable guarantees that all of your ads are set up for success. Applied across your content production process, this unlocks both operational and media efficiencies and makes your creative assets and budget work harder.

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Get in touch

Connect with us to explore the world of opportunities with creative data.

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