How Mars Drove 33% Higher NSV ROI on TikTok

Mars used CreativeX, the creative decisioning platform, to scale a creative excellence program across 50 brands and 65 markets over 5 years.

Guest Speakers

Anja Spielmann
VP, Global Brand Experience
Sorin Patilinet
Senior Director, Global Marketing Effectiveness

The Challenge

Deliver best-in-class content to consumers in a fragmented, digital-first world in an increasingly complex global market and creative ecosystem.

OUR LATEST work

Read the whole Mars story with insights from TikTok, Essence Mediacom, NCSolutions, and Shuttlerock

Download the Report

“With creative excellence, we treasure it, but we were lacking ways to measure it. CreativeX helped close the gap”

Laurie Sommer,
Sr. Manager - Communications Lab, Mars

Achieved with CreativeX

300K

Creative Assets

+33%

Higher NSV ROI on TikTok

Multi-million

Media Savings

More Resources

View all Client Stories
May 8, 2025
Blog

[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings

April 30, 2025
Blog

[Video] How brands can use CreativeX to drive a return on creative on TikTok: The Mars Success Story

February 27, 2025
Blog

Pinterest Integrates with CreativeX

July 17, 2024
Press

How Mars became the first advertiser to pilot an integrated solution for creative effectiveness at scale with CreativeX

Get in touch

Speak to an expert to discover how creative data can help your creative work harder.

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