How Mars Drove 33% Higher NSV ROI on TikTok

Mars used CreativeX, the creative decisioning platform, to scale a creative excellence program across 50 brands and 65 markets over 5 years.

Guest Speakers

Anja Spielmann

VP, Global Brand Experience

Sorin Patilinet

Senior Director, Global Marketing Effectiveness

The Challenge

Deliver best-in-class content to consumers in a fragmented, digital-first world in an increasingly complex global market and creative ecosystem.

OUR LATEST work

Read the whole Mars story with insights from TikTok, Essence Mediacom, NCSolutions, and Shuttlerock

Download the Report

“With creative excellence, we treasure it, but we were lacking ways to measure it. CreativeX helped close the gap”

Laurie Sommer, Sr. Manager - Communications Lab, Mars

Achieved with CreativeX

300K

Creative Assets

+33%

Higher NSV ROI on TikTok

Multi-million

Media Savings

More Resources

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February 27, 2025

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