Pinterest Integrates with CreativeX

San Francisco & New York (February 27th, 2025) – CreativeX, an AI-driven creative data solution for some of the largest global brands, today announced an official partnership and integration with Pinterest, a visual search and discovery platform where people find inspiration, curate ideas, and shop products—all in a positive place online. For the first time, advertisers can systematically evaluate and optimize their Pinterest campaigns using AI-driven creative scoring, ensuring their content aligns with best practices, platform recommendations, and the brand’s own proprietary creative learnings.

Since 2015, CreativeX has enabled brands like Unilever, Mars, and Diageo to unlock the full potential of their creative investments through data-driven insights. Its AI technology is currently used by over 50,000 marketers across 3,000+ brands to analyze digital advertising against best practices and brand guidelines, optimize creative workflows, and develop proprietary creative scoring models that drive smarter marketing decisions.

Now, with this integration, marketers can seamlessly assess and enhance their Pinterest ad creative, ensuring it meets platform-recommended strategies and their own distinct best practices. By leveraging CreativeX, marketers can now maximize the impact of their creative assets on Pinterest to drive stronger engagement, higher ROI, and more effective Pinterest campaigns at scale.

Laurie Sommer, Global Communication and Media Acceleration Lead, Mars commented: “At Mars, we are thrilled to be the first advertiser to see their Pinterest accounts connected to CreativeX for in-flight measurement. Pinterest is one of our top social partners, so ensuring we have visibility on the quality of our content at scale is key to further embed creative excellence across all touchpoints.” 

“Pinterest is where inspiration meets intent, making it unlike any other platform. But unlocking its full potential requires creative that is both brand-consistent and platform-optimized,” says Anastasia Leng, Founder & CEO of CreativeX. “This partnership gives brands the best of both worlds—leveraging AI to ensure every ad is built for Pinterest’s unique environment while staying true to their creative identity. And because creative effectiveness is always evolving, it also empowers brands to continuously learn, refine, and scale what works best for them on Pinterest.”

Through this partnership, Pinterest advertisers can now automate key aspects of their Pre-Flight and In-Flight creative workflows, ensuring their ads are set up for success before launch and continuously improved over time. With CreativeX’s AI-powered measurement, brands will be able to:

• Ensure every ad follows Pinterest’s best practices before launch, maximizing engagement and ROI
• Uncover creative signals that drive performance, allowing brands to refine and scale their own custom best practices.
• Automate workflows by integrating CreativeX’s AI insights directly into content production and marketing measurement systems

“AI is dramatically improving our ad products, which leads to a better user experience, more actionability, and improved campaign results,” says Katie Dombrowski, VP, CPG Partnerships at Pinterest. “We’re excited to now offer our clients a new way to optimize their Pinterest campaigns through automation & advanced measurement capabilities with CreativeX.”