66% ROI on Meta for ads with a high CQS. CreativeX helped Nestle see how creative standards were being applied across 2000+ brands and 186 markets. Watch Aude Gandon discuss how CreativeX supported Nestle’s shift to a Digital and Audience first approach.
As Nestle shifted to a Digital and Audience first approach, it needed to understand how that strategy translated into ads across 2000+ brands, 186 markets, and external partners. CreativeX automated real-time measurement of nine creative best practices, helping teams see where ads met expectations and where attention was needed. Creative Quality Score (CQS) provided a common signal for tracking progress.
essential creative elements mapped against a single business metric
overall increase in Creative Quality Score (CQS)
ROI on Meta for ads with a high CQS
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