How Bayer drove effectiveness through the Creative Quality Score

Watch Patricia Corsi talk about CreativeX's role in rallying Bayer's geographies around a consistent creative KPI they could believe in—to drive creative effectiveness at scale

Guest Speakers

Patricia Corsi
Chief Marketing and Information Officer

The Challenge

A world-leading innovator in creative data and a leader in healthcare marketing, Bayer is on an ambitious journey to unleash creative excellence and modernize consumer health. Accelerated through their partnership with CreativeX, Bayer's marketing efforts are helping people take control of their everyday health.

Customer Success Stories


creative elements tracked through CQS

24 pp

overall increase in Creative Quality Score (CQS)


improvement on brand uplift on YouTube (ad recall, awareness)

Trusted by

Other Case Studies

View all Resources

Ready to achieve
Creative Excellence?

Get in Touch
Close Cookie Popup
Cookie Preferences
By clicking “Accept All”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts as outlined in our privacy policy.
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Cookies helping us understand how this website performs, how visitors interact with the site, and whether there may be technical issues.
Cookies used to deliver advertising that is more relevant to you and your interests.
Cookies allowing the website to remember choices you make (such as your user name, language, or the region you are in).