How Nestlé Connected Creative Measurement to ROI on Meta

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Seeing How Digital Strategy Reached the Creative

As Nestlé shifted to a Digital and Audience first approach, it needed to understand how that strategy translated into ads across 2000+ brands, 186 markets, and external partners.CreativeX automated real-time measurement of nine creative best practices, helping teams see where ads met expectations and where attention was needed. Creative Quality Score (CQS) provided a common signal for tracking progress.

Nestlé’s Results with CreativeX

9

essential creative elements mapped against a single business metric

15%

overall increase in Creative Quality Score (CQS)

66%

ROI on Meta for ads with a high CQS

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How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution

How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution

See what your campaigns became and what to improve next.

Connect campaign intent, creative execution, media delivery, and outcomes in one independent view.

Orange cocktail held beside a swimming pool

96%

Meta

Woman cuddling a dog

93%

Meta

Two women enjoying drinks beside the sea

95%

Meta

Woman holding a skincare product

91%

Meta