How Bayer drove effectiveness through the Creative Quality Score

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The Challenge

A world-leading innovator in creative data and a leader in healthcare marketing, Bayer is on an ambitious journey to unleash creative excellence and modernize consumer health. Accelerated through their partnership with CreativeX, Bayer's marketing efforts are helping people take control of their everyday health.

Achieved with CreativeX

15

creative elements tracked through CQS

24 pp

overall increase in Creative Quality Score (CQS)

107%

improvement on brand uplift on YouTube (ad recall, awareness)

Our best case studies

we’ve worked on

[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings

[Video] How Mars Scaled a Creative Excellence Program Across 50 Brands and 65 Markets To Unlock Multi-Millions in Media Savings

How Bayer is Navigating a New Era in Healthcare Marketing with CreativeX at Adweek NYC

How Bayer is Navigating a New Era in Healthcare Marketing with CreativeX at Adweek NYC

Improving Creative Excellence to Improve Consumers’ Health with Bayer's Joanna Macuk

Improving Creative Excellence to Improve Consumers’ Health with Bayer's Joanna Macuk

How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution

How Nestlé Brought 2,000+ Brands and 186 Markets Into One View of Creative Execution

See what your campaigns became and what to improve next.

Connect campaign intent, creative execution, media delivery, and outcomes in one independent view.

Orange cocktail held beside a swimming pool

96%

Meta

Woman cuddling a dog

93%

Meta

Two women enjoying drinks beside the sea

95%

Meta

Woman holding a skincare product

91%

Meta